Computer Generated Imagery (CGI) is everywhere. More real than reality, the images created by 3D software are mainly used in the advertising and entertainment industries. The photorealism of these photographic visuals blurs the boundaries between the real and the virtual. Guided by Golgotha studio, students from the Photography Master’s at ECAL have explored potential advantages and drawbacks of these particular processes by investigating their illusionary powers. During Paris Photo, an immersive installation will guide visitors through a labyrinthine space, a physical translation of the complexity of our relationship to photographic media.
Curators: Golgotha & Milo Keller
Anja Karolina Furrer
Gi Jeong Goo
Born in 2013, Golgotha is a Paris based (art direction, video and graphic design) creative agency, co-founded by Guillaume Hugon, Marvin De Deus Ganhitas and Antoine Aillot.